Bare Knuckles
Bare Knuckle Pickups are widely regarded as some of the best in the industry, yet their original packaging didn’t reflect the same level of craftsmanship. Inspired by the brand’s rugged, heritage-driven aesthetic, I designed a rustic packaging concept centered around imagery of mid-1800s bare-knuckle boxing. To further elevate the sense of quality and authenticity, I replaced the original cardboard packaging with wood—an upgrade that better represents the premium nature of the product and aligns more closely with the brand’s identity.
